Gigantomachy Elevator Pitch

Here’s the concept.
You have to touch
To spread the thought.
You have to hug,

Hug quick or die.
But if you hug,
You’re immortal.
Except that now

The next person
Needs someone else
To hug or die.
Spoiler alert—

Most people die.
Then immortals
War with mortals.
Then the sequels.